Read Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins Free Online
Book Title: Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth|
The author of the book: Tim Calkins
Edition: Palgrave Macmillan
Date of issue: August 15th 2008
ISBN 13: 9780230607576
Format files: PDF
The size of the: 4.45 MB
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Reader ratings: 7.5
Read full description of the books:
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized.
Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.
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Read information about the authorTim Calkins is clinical professor of marketing at Northwestern University’s Kellogg School of Management.
Tim teaches marketing strategy, biomedical marketing and strategic marketing decisions in Kellogg’s full-time, part-time and executive MBA programs. He is co-academic director of Kellogg’s branding program.
Tim has received numerous teaching awards. He received two Kellogg Faculty Impact Awards in 2011 and the Top Professor Award from the Kellogg Executive MBA Program in 2007, 2009, 2010 and 2011. He also received the Sidney J. Levy Teaching Award and the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg.
In addition to teaching at Kellogg Tim works with major corporations around the world on strategy and branding issues.
He serves on the board of the Chicago Business Marketing Association, the Alliance Française de Chicago and the Lycée Français de Chicago, Chicago’s French-International School.
Tim began his career at the consulting firm Booz Allen and Hamilton, where he worked on strategy and branding issues. He joined the marketing team at Kraft Foods in 1991. During his almost 11 years at Kraft, he led businesses including Miracle Whip, Taco Bell, A.1. steak sauce, Seven Seas and DiGiorno. While at Kraft he was responsible for the launch of more than two dozen new products.
He received his BA from Yale in 1987 and his MBA from Harvard Business School in 1991.
Tim lives in Chicago with his wife and three children. He loves to hike, canoe and ski.