Read Branding for Profit [With CD-ROM with Workbook and Trump Cards] by Donald J. Trump Free Online
Book Title: Branding for Profit [With CD-ROM with Workbook and Trump Cards]|
The author of the book: Donald J. Trump
Edition: Trump University
Date of issue: January 1st 2006
ISBN 13: 9780977421275
Format files: PDF
The size of the: 5.64 MB
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Reader ratings: 4.4
Read full description of the books:
If you have a business, you have a brand. And if you build your brand well, it can become your single most profitable asset. That's the message of this practical program from two world-class experts on marketing for entrepreneurs. Branding For Profit delivers what no book can: a step-by-step guide to creating a winning brand.
In this action-packed journey to branding success, James Burgin and Jon Ward demonstrate that your brand is far more than your name and logo. It is the sum total of what you mean to the market. Most important, your brand is what governs the buying decision. Step by step, you will learn how to install your brand in the hearts and minds of the people who matter most: your prospects and customers.
The first CD shows you how to identify and enrich your "invisible brand"-the powerful intangibles that define who you are to your audience. You will discover the power of the "singular idea and learn about such essential elements as your brand promise, your brand values, and your brand personality.
Better still, you will be given the precise actions needed to implement these concepts for profitable results.
The second CD focuses on the visible part of your brand-your "brand signatures." Here you will learn how to come up with a great brand name, what makes for a successful logo, and how color builds loyalty. Two seasoned experts take the mystery out of brand communication and show you how to make waves in your market, regardless of the size of your enterprise.
The third CD brings it all home by focusing on how you can profit handsomely from your brand. Here is where branding directly impacts sales, through the use of smart tactics like building a brand community, and enrolling every one of your staff in the brand mission. You'll discover how many unnoticed "touch points" create a meeting between your brand and the market-and how you can use these to impact your bottom line.
Great brands are no longer the exclusive property of big-name corporations. You can have one, too. Your business can grow faster and more successfully by taking the steps you will find in this dynamic, results-driven program. Learn how to build a blockbuster brand-and watch your profits rise!
Included with the product:
• Audio CD - Create Your Invisible Brand
• Audio CD - Create Your Visible Brand
• Audio CD - Profit from your Brand
• Bonus CD-ROM with:
- Interactive Workbook with 20 powerful Action Steps to build your brand including: Positioning - creating your "singular idea," How To Discover and Profit From Your Brand Archetype, Communicating Your Brand Promise, Defining your Brand Personality, and Beliefs and Values, plus the Keys to Powerful Brand Names
Three Special Reports: Be a Brand Monogamist, Positioning: Your Singular Idea, The Languageof Color
- Bonus Report on the Active Learning System from Dr. Stephanie Burns, Seven Steps to Boost Your Learning
• 12-Month FREE Online Program on Branding for Profit at TrumpUniversity.com
- Including teleseminars, discussion forum, and special reports
James Burgin is founder and CEO of Brandwithin, a Phoenix-based branding consultancy and information product marketing company. His clientele have included Robert Kiyosaki of "Rich Dad" fame, TV personality James Van Praagh, and sales trainer Blair Singer. His company, Brandwithin, produced this audio business course and many other Trump University programs, including The Wealth Builder's Blueprint.
Jon Ward is a 25-year marketing veteran and a consultant to Brandwithin, the producers of this program. He is host and interviewer for several Trump University home study programs, including The Wealth Builder's Blueprint and How To Build a Fortune. Jon Ward also created the Marketing Action Program, a step-by-step system that generates practical, results-driven marketing plans.
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